Donna raises $4.8M to revolutionize field sales!

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Insights helping field sales teams work smarter and close more deals
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Donna raises $4.8M to cut admin work and unlock real insights from field sales teams

Donna just announced the closing of a $4.8 M seed round, led by Frontline Ventures, with participation from existing funds: Pitchdrive, Fortino Capital, WeLoveFounders, Syndicate One, New School, Everywhere Ventures, and a group of seasoned angel investors. The funding will be used to deepen Donna’s product leadership and scale go-to-market operations across Europe and the United States.

Dec 3, 2025
4
min read
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Donna

Ghent-based Donna forms strategic partnership with US AI powerhouse Plaud

Donna, the proactive AI assistant for field sales reps, has partnered with US-based Plaud, maker of AI-powered wearable devices, to revolutionize how sales teams capture and use customer interactions. Announced at Dreamforce in San Francisco, the integration allows Donna to automatically record, summarize, and update CRM data directly from Plaud’s smart devices—cutting admin time by up to 75% and boosting close rates by 20%. Together, the two companies bring hands-free productivity to sales professionals everywhere, turning every conversation—from the car to the boardroom—into actionable insights.

Nov 27, 2025
Oct 13, 2025
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Donna

The 10 Best Sales Productivity Tools to Close Deals Faster

Today’s sales teams juggle endless tools, leads, and admin, leaving less time to sell. The best sales productivity platforms fix that through automation, AI, and smarter insights. Tools like Donna — the only proactive, multimodal AI assistant for field sales — eliminate admin by capturing meeting data, updating CRMs, and drafting follow-ups automatically. Others like Clay, HubSpot, Expandi, and PandaDoc streamline prospecting, outreach, and deal workflows. The result: cleaner data, faster pipelines, and more time for reps to focus on what matters most — building relationships and closing deals.

Oct 25, 2025
Sep 8, 2025
8
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Life with Donna

Real stories from teams transforming their sales with Donna
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Decreased administrative work for field sales by 75%

"Donna helps our field sales reps cut administrative work from 20 to 5 minutes per meeting, thanks to automatic CRM updates."

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Eveline Boúúaert
,
Head of Business Development SME
Industry
Services
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Services

How ERA Belgium Drove a 5x Increase in Data Quality with Donna

“We drove a 5x Increase in Data Quality with Donna in our CRM.”

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Michiel Vanhaverbeke
,
Innovation manager
Industry
Real Estate
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Real Estate

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Maximize sales efficiency & drive stronger CRM adoption on the go

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Trusted by 100+ orgs

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FAQs

Got questions? Donna got answers. Here’s what field sales teams ask most.

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What is Donna and how does she help field sales teams?

Donna is a proactive AI assistant for field sales reps delivering hyper-personalized briefings, capturing every detail, and killing the admin time. She helps sales reps save time by preparing meetings, taking notes, updating the CRM, and drafting follow-ups automatically. With Donna, sales teams spend less time on admin and more time selling. Faster execution, stronger CRM adoption, and more wins, without longer hours. Happier, sharper teams start today with Donna.

Does Donna take notes during meetings automatically?

Yes. Donna listens, online and in person, to your meetings or calls, captures key points, and structures them into clean notes. Everything is stored and ready for review, so you can stay focused on the customer instead of typing. If you are not comfortable having a notetaker in your meeting, you can always update Donna afterwards.

Can Donna really update my CRM for me?

Absolutely. Donna automatically updates or creates contacts, opportunities, prepares quotes in your CRM and drafts follow-up mails. All data stays accurate and up to date without manual entry.

What tools and CRMs does Donna integrate with?

Donna integrates with Salesforce, SAP, Microsoft Dynamics 365, Outlook, Google Calendar, and more. Even if your CRM includes custom objects and fields, Donna connects seamlessly to keep everything in sync. Find all integrations here.

How much time can sales reps save by using Donna?

Sales teams typically spend less time on admin by 75%. By automating meeting prep, note-taking, and CRM updates, Donna helps reps reclaim time to focus on customers and close more deals.

Is Donna secure and GDPR-compliant?

Yes. Donna is ISO 27001 certified and fully compliant with GDPR, CCPA, and SOC 2. All data is encrypted in transit and never used to train AI models.

Our CRM is customized. Can Donna handle this?

Yes. Donna works with both standard and custom CRM objects and fields. Whether your setup is simple or highly customized, Donna connects seamlessly and keeps all your data accurate and up to date.

How is Donna different from other AI sales tools?

Donna’s purpose is built for field sales. Unlike generic AI assistants, Donna connects with your CRM, captures meeting notes, and updates contacts and opportunities automatically, even on the go. As Donna is deeply integrated into the day-to-day of field sales teams, she delivers a proactive, voice to voice and hyper-personalized experience.

How long does it take to set up Donna?

Donna connects to your CRM and calendar quickly, with most teams fully onboarded in less than two weeks. Setup requires less than a month, and our team supports every step of the process.

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