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How Donna works

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Conversation based

Guides you through your day

CRM & Integrations

Solves your admin burden

Note taking

Spotless notes from every meeting

Reporting insights

Gives 100% visibility into field sales

Coaching & Training

Coaches you to sell smarter

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Integrations

Connects to your tech stack

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Enterprise grade security

How Donna Works
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Consumer Packaged Goods

Healthcare & life sciences

Automate compliance tracking

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Automate site visits

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Automate data entry

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Enhance device performance

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Resources

Dive into blogs, case studies, and downloads showing Donna’s impact and helping you create your own.

Blog

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Customer testimonials

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Blog

Insights helping field sales teams work smarter and close more deals
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How to Build an Event-Driven Voice-to-Voice Architecture for Low-Latency AI Agents

By structuring Donna as an event-driven STT → LLM → TTS pipeline, augmented with parallel transcript validation and asynchronous context loaders, we built a system that is both: - low-latency: immediate response generation with no awkward silences - high-accuracy: production-grade transcript correction and domain-specific enrichment running in parallel This architectural approach enables real-time, production-grade voice-to-voice AI systems that can operate reliably in complex field-sales environments. More importantly, it gives us the flexibility to continuously expand Donna's intelligence by adding new reasoning capabilities, validators, and domain expertise,... without ever compromising conversational naturalness.

Dec 16, 2025
8
min read
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Donna

Donna raises $4.8M to cut admin work and unlock real insights from field sales teams

Donna just announced the closing of a $4.8 M seed round, led by Frontline Ventures, with participation from existing funds: Pitchdrive, Fortino Capital, WeLoveFounders, Syndicate One, New School, Everywhere Ventures, and a group of seasoned angel investors. The funding will be used to deepen Donna’s product leadership and scale go-to-market operations across Europe and the United States.

Dec 16, 2025
4
min read
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Donna

Ghent-based Donna forms strategic partnership with US AI powerhouse Plaud

Donna, the proactive AI assistant for field sales reps, has partnered with US-based Plaud, maker of AI-powered wearable devices, to revolutionize how sales teams capture and use customer interactions. Announced at Dreamforce in San Francisco, the integration allows Donna to automatically record, summarize, and update CRM data directly from Plaud’s smart devices—cutting admin time by up to 75% and boosting close rates by 20%. Together, the two companies bring hands-free productivity to sales professionals everywhere, turning every conversation—from the car to the boardroom—into actionable insights.

Dec 16, 2025
Oct 13, 2025
4
min read
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Donna

Life with Donna

Real stories from teams transforming their sales with Donna
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Donna Helps DPG Media Capture 2× More Insights and Drive Better Sales Outcomes

"We’ve seen a significant increase in the number of opportunities entered into our CRM"

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Bill
,
Director Automated Sales
Industry
Services
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Services

How ERA Belgium Drove a 5x Increase in Data Quality with Donna

“We drove a 5x Increase in Data Quality with Donna in our CRM.”

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Michiel Vanhaverbeke
,
Innovation manager
Industry
Real Estate
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Real Estate

Downloads

Ready-to-use tools that make selling simpler and faster

Maximize sales efficiency & drive stronger CRM adoption on the go

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Whitepapers

Talk to Donna today

Discover how Donna can simplify life for field sales teams

Book a demo

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Trusted by 100+ orgs

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4.9/5 on G2

FAQs

Got questions? Donna got answers. Here’s what field sales teams ask most.

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What is Donna and how does she help field sales teams?

Donna is a proactive AI assistant for field sales reps delivering hyper-personalized briefings, capturing every detail, and killing the admin time. She helps sales reps save time by preparing meetings, taking notes, updating the CRM, and drafting follow-ups automatically. With Donna, sales teams spend less time on admin and more time selling. Faster execution, stronger CRM adoption, and more wins, without longer hours. Happier, sharper teams start today with Donna.

Does Donna take notes during meetings automatically?

Yes. Donna listens, online and in person, to your meetings or calls, captures key points, and structures them into clean notes. Everything is stored and ready for review, so you can stay focused on the customer instead of typing. If you are not comfortable having a notetaker in your meeting, you can always update Donna afterwards.

Can Donna really update my CRM for me?

Absolutely. Donna automatically updates or creates contacts, opportunities, prepares quotes in your CRM and drafts follow-up mails. All data stays accurate and up to date without manual entry.

What tools and CRMs does Donna integrate with?

Donna integrates with Salesforce, SAP, Microsoft Dynamics 365, Outlook, Google Calendar, and more. Even if your CRM includes custom objects and fields, Donna connects seamlessly to keep everything in sync. Find all integrations here.

How much time can sales reps save by using Donna?

Sales teams typically spend less time on admin by 75%. By automating meeting prep, note-taking, and CRM updates, Donna helps reps reclaim time to focus on customers and close more deals.

Is Donna secure and GDPR-compliant?

Yes. Donna is ISO 27001 certified and fully compliant with GDPR, CCPA, and SOC 2. All data is encrypted in transit and never used to train AI models.

Our CRM is customized. Can Donna handle this?

Yes. Donna works with both standard and custom CRM objects and fields. Whether your setup is simple or highly customized, Donna connects seamlessly and keeps all your data accurate and up to date.

How is Donna different from other AI sales tools?

Donna’s purpose is built for field sales. Unlike generic AI assistants, Donna connects with your CRM, captures meeting notes, and updates contacts and opportunities automatically, even on the go. As Donna is deeply integrated into the day-to-day of field sales teams, she delivers a proactive, voice to voice and hyper-personalized experience.

How long does it take to set up Donna?

Donna connects to your CRM and calendar quickly, with most teams fully onboarded in less than two weeks. Setup requires less than a month, and our team supports every step of the process.

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