Donna
Donna raises $4.8M to cut admin work and unlock real insights from field sales teams
The Donna team is growing - check our open positions here.
Ghent – December 3, 2025 — Donna, the proactive AI assistant, has today announced $4.8 million in new funding to accelerate international expansion and cement its position as a leader in field sales enablement. The round is led by Frontline Ventures, with participation from existing investors and a group of seasoned angel investors.
Field sales teams across industries have been underserved for decades. These field sales professionals spend most of their day on the road, yet almost every sales tool on the market was built for people behind a desk. Mobile apps are clunky, CRM compliance is low, and critical context gets lost between meetings. Donna’s mission is to bring a new era of productivity, intelligence, and ease to field sales teams. She guides them through their day with timely nudges, prepares them before each meeting, and handles all sales admin end-to-end, allowing field sales teams to stay fully focused on selling.
Bringing Agentic AI to field sales teams globally
Since launching in 2023, Donna has become a trusted global brand used by field sales teams from companies like ABB, Atlas Copco, Luminus, and Liantis and secured key partnerships with Deloitte, PwC, and Orion Global Solutions. Donna has also completed deep integrations with major CRM platforms and enterprise systems, including Salesforce, SAP, Microsoft Dynamics 365, and HubSpot. With 40+ languages available, teams from around the globe report clear gains: 75% less admin time, 10× higher CRM adoption, cleaner data, and up to 20% higher conversion.
“Field sales teams have been neglected for far too long,” said Nicolas Christiaen, co-CEO and co-founder of Donna. “They’re under pressure to do more with fewer resources, yet the tools designed for them have barely evolved. Donna changes that. She briefs you before every meeting, captures every detail during, and handles the admin after so field sales teams can focus entirely on their customers.”
Renowned for scaling SaaS companies across the Atlantic, Frontline sees a major shift underway in the CRM and revenue technology landscape.
"Sales reps want to spend time selling, not trawling through CRMs to keep them up to date. For field based reps, that admin burden is even heavier, with less time at the desk and fewer hands to spare for note-taking and follow-ups. Donna’s multimodal product fits how field sales really works, equipping an overlooked market with better tools so teams can focus on hitting quota." said Will Prendergast, Partner at Frontline Ventures.
Donna’s positioning is reinforced by industry veterans. Bob Stutz, CRM pioneer and former executive at SAP, Salesforce, and Microsoft, commented: “What makes Donna stand out is her ability to listen, interpret, and respond in real time during sales conversations. Instead of forcing field sales teams to toggle between CRM screens or dig for answers, which stalls prospect momentum, Donna brings the right information forward instantly with technology that bridges the gap between Al automation and genuine human interaction.”
Strengthening presence in Europe and North America
The funding will be used to deepen Donna’s product leadership and scale go-to-market operations across Europe and the United States. The company has already established a presence with teams in New York, London, and Ghent, and plans additional hires across Europe and North America.
Donna evolved from a voice-to-CRM solution into a multimodal, always-on AI assistant that anticipates field sales teams’ needs, knows their business and context, and automates daily admin like meeting notes and drafting follow-up emails in real time. Donna builds a complete “system of context” around every salesperson, helping them to work smarter, faster, and more consistently.
“At Donna, we believe B2B business will always require human-to-human interaction,” added Jonas Deprez, co-CEO and co-founder. “AI shouldn’t replace that—it should elevate it. With Donna, we already prove today that AI can be deployed with a quick time to value and at scale in real-world operations.”
With surging adoption and rapid growth fuelling global momentum, Donna is on a clear trajectory to set the standard for field sales worldwide.
About Donna
Donna is the only proactive AI assistant built for field sales who are always on the road. Donna turns commute time, customer visits, and on-the-go moments into productive selling time by capturing every interaction automatically. She helps field sales teams save up to 75% admin time while boosting CRM adoption and data quality - ultimately increasing close rates by up to 20%.
Trusted by teams across industries, from CPG to industrial manufacturers to financial services, and by global leaders like ABB, Atlas Copco, DPG Media, Luminus, and ERA Real Estate, Donna delivers a measurable impact from day one.
Founded by seasoned entrepreneurs and backed by global leaders, Donna is rewriting how sales gets done in the field.
Media Contact info
Donna - press@askdonna.com
The Donna team is growing - check our open positions here.
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Donna, the proactive AI assistant for field sales reps, has partnered with US-based Plaud, maker of AI-powered wearable devices, to revolutionize how sales teams capture and use customer interactions. Announced at Dreamforce in San Francisco, the integration allows Donna to automatically record, summarize, and update CRM data directly from Plaud’s smart devices—cutting admin time by up to 75% and boosting close rates by 20%. Together, the two companies bring hands-free productivity to sales professionals everywhere, turning every conversation—from the car to the boardroom—into actionable insights.
Donna
At Donna, we are transforming how sales professionals work by automating CRM data entry and allowing them to focus on selling. Our innovative AI assistant recently secured significant funding, underscoring our potential to revolutionize the sales industry. Donna was featured in 30+ press articles around the globe, showing that sales people are eager to work with Donna soon.
Donna
Donna, the AI-based assistant that enables sales professionals on the go to focus on selling, has raised $1.6 million from US and European investors. This pre-seed funding will help the Belgian serial entrepreneurs behind Donna to attract new talent and further accelerate its ambitious rollout in the EU and US.
Donna
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FAQs
Got questions? Donna got answers. Here’s what field sales teams ask most.
What is Donna and how does she help field sales teams?
Donna is a proactive AI assistant for field sales reps delivering hyper-personalized briefings, capturing every detail, and killing the admin time. She helps sales reps save time by preparing meetings, taking notes, updating the CRM, and drafting follow-ups automatically. With Donna, sales teams spend less time on admin and more time selling. Faster execution, stronger CRM adoption, and more wins, without longer hours. Happier, sharper teams start today with Donna.
Does Donna take notes during meetings automatically?
Yes. Donna listens, online and in person, to your meetings or calls, captures key points, and structures them into clean notes. Everything is stored and ready for review, so you can stay focused on the customer instead of typing. If you are not comfortable having a notetaker in your meeting, you can always update Donna afterwards.
Can Donna really update my CRM for me?
Absolutely. Donna automatically updates or creates contacts, opportunities, prepares quotes in your CRM and drafts follow-up mails. All data stays accurate and up to date without manual entry.
What tools and CRMs does Donna integrate with?
Donna integrates with Salesforce, SAP, Microsoft Dynamics 365, Outlook, Google Calendar, and more. Even if your CRM includes custom objects and fields, Donna connects seamlessly to keep everything in sync. Find all integrations here.
How much time can sales reps save by using Donna?
Sales teams typically spend less time on admin by 75%. By automating meeting prep, note-taking, and CRM updates, Donna helps reps reclaim time to focus on customers and close more deals.
Is Donna secure and GDPR-compliant?
Yes. Donna is ISO 27001 certified and fully compliant with GDPR, CCPA, and SOC 2. All data is encrypted in transit and never used to train AI models.
Our CRM is customized. Can Donna handle this?
Yes. Donna works with both standard and custom CRM objects and fields. Whether your setup is simple or highly customized, Donna connects seamlessly and keeps all your data accurate and up to date.
How is Donna different from other AI sales tools?
Donna’s purpose is built for field sales. Unlike generic AI assistants, Donna connects with your CRM, captures meeting notes, and updates contacts and opportunities automatically, even on the go. As Donna is deeply integrated into the day-to-day of field sales teams, she delivers a proactive, voice to voice and hyper-personalized experience.
How long does it take to set up Donna?
Donna connects to your CRM and calendar quickly, with most teams fully onboarded in less than two weeks. Setup requires less than a month, and our team supports every step of the process.