Donna
Donna Eliminates CRM Logins for SAP CX Field Sales Teams
New York, United States — March 25, 2026 — Donna, the only proactive AI assistant purpose-built for field sales teams, today announced the availability of Donna for SAP Sales and Service Cloud, enabling SAP customers to significantly improve field sales effectiveness without requiring salespeople to get behind their desk.
By integrating seamlessly with SAP Sales and Service Cloud (C4C, Version 1 and Version 2), Donna enables SAP CX field sales teams with an intelligent, voice-first and multi-modal assistant designed for how field sales actually work: on the road, between meetings, and in constant motion. Donna prepares salespeople ahead of customer visits, captures insights through natural conversation, and updates SAP automatically in the background. This allows field teams to stay focused on customers while SAP Sales and Service Cloud remains complete, current, and actionable.
With support for more than 40 languages worldwide. Organizations report measurable results, including up to 75% less administrative time, 10× higher CRM adoption, cleaner and more reliable CRM data, and up to 20% higher conversion rates driven by better preparation and more consistent follow-up.
“Donna’s mission is to introduce a new era of productivity and ease for field sales teams,” said Nicolas Christiaen, co-CEO and co-founder of Donna. “She guides salespeople through their day with timely nudges, prepares them before every meeting, and handles sales administration end to end, so field teams can stay fully focused on selling.”
Available on SAP Store, Donna integrates deeply with SAP Sales and Service Cloud, supporting both standard and custom objects. The solution allows fast deployment and measurable results for teams in the field.
“Donna removes one of the biggest barriers to CRM adoption in field sales: the need to stop and log in behind a screen,” said Sanjeet Mall, Senior Vice President and Head of SAP Sales and Service Cloud. “By integrating deeply with SAP Sales and Service Cloud, Donna enables a screenless way of working where field teams capture and access CRM information without interrupting customer interactions. This drives real adoption.”
Organizations choose Donna because she is built for the realities of field sales, enabling teams to spend more time selling and less time on administration.
“For us, Donna is much more than replacing admin,” said Christophe Rigaux, Global Sales Operations and Digital Transformation Lead at Puratos. “It creates a more dynamic and effective way of selling for our field sales teams: better preparation before meetings and stronger follow-up afterward as it’s not just forgotten. That’s where the real value sits for our sales organization.”
Together, Donna and SAP help organizations close the gap between customer conversations and CRM reality. By ensuring insights from the field are captured automatically and translated into structured data and follow-up actions, SAP customers gain faster execution, improved visibility for sales leaders, and a stronger foundation for AI-driven decision-making across their commercial operations.
About Donna
Donna is the only proactive AI assistant built for field sales teams on the move. She turns commute time, customer visits, and in-between moments into more revenue.
Beyond eliminating admin, Donna actively coaches reps based on their sales playbook and continuously improves execution in the field. By capturing richer, more reliable data, she enables sharper forecasts and better decision-making across the business.
Field sales teams using Donna save up to 75% of admin time while boosting CRM adoption and data quality, ultimately increasing close rates by up to 20%.
Trusted by teams across industries, from consumer goods and retail to industrial manufacturing and life sciences, and by global leaders like ABB, Atlas Copco, Puratos, Luminus, and ERA Real Estate, Donna delivers measurable impact from day one.
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Donna - press@askdonna.com
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New York, NY — January 26, 2026 — Donna, the only proactive AI assistant purpose-built for field sales teams, today announced a strategic partnership with Encore Business Solutions, one of North America’s established Microsoft Solutions Partners for Business Applications. The collaboration marks an important step in Donna’s North American expansion strategy, aligning the company with a trusted Microsoft ecosystem leader recognized for over 35 years of expertise, 800+ clients, and more than 2,300 successful implementations across CRM, ERP, Power Platform, and AI solutions.
Donna
By structuring Donna as an event-driven STT → LLM → TTS pipeline, augmented with parallel transcript validation and asynchronous context loaders, we built a system that is both: - low-latency: immediate response generation with no awkward silences - high-accuracy: production-grade transcript correction and domain-specific enrichment running in parallel This architectural approach enables real-time, production-grade voice-to-voice AI systems that can operate reliably in complex field-sales environments. More importantly, it gives us the flexibility to continuously expand Donna's intelligence by adding new reasoning capabilities, validators, and domain expertise,... without ever compromising conversational naturalness.
Donna
Donna just announced the closing of a $4.8 M seed round, led by Frontline Ventures, with participation from existing funds: Pitchdrive, Fortino Capital, WeLoveFounders, Syndicate One, New School, Everywhere Ventures, and a group of seasoned angel investors. The funding will be used to deepen Donna’s product leadership and scale go-to-market operations across Europe and the United States.
Donna
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FAQs
Got questions? Donna got answers. Here’s what field sales teams ask most.
What is Donna and how does she help field sales teams?
Donna is a proactive AI assistant for field sales reps delivering hyper-personalized briefings, capturing every detail, and killing the admin time. She helps sales reps save time by preparing meetings, taking notes, updating the CRM, and drafting follow-ups automatically. With Donna, sales teams spend less time on admin and more time selling. Faster execution, stronger CRM adoption, and more wins, without longer hours. Happier, sharper teams start today with Donna.
Does Donna take notes during meetings automatically?
Yes. Donna listens, online and in person, to your meetings or calls, captures key points, and structures them into clean notes. Everything is stored and ready for review, so you can stay focused on the customer instead of typing. If you are not comfortable having a notetaker in your meeting, you can always update Donna afterwards.
Can Donna really update my CRM for me?
Absolutely. Donna automatically updates or creates contacts, opportunities, prepares quotes in your CRM and drafts follow-up mails. All data stays accurate and up to date without manual entry.
What tools and CRMs does Donna integrate with?
Donna integrates with Salesforce, SAP, Microsoft Dynamics 365, Outlook, Google Calendar, and more. Even if your CRM includes custom objects and fields, Donna connects seamlessly to keep everything in sync. Find all integrations here.
How much time can sales reps save by using Donna?
Sales teams typically spend less time on admin by 75%. By automating meeting prep, note-taking, and CRM updates, Donna helps reps reclaim time to focus on customers and close more deals.
Is Donna secure and GDPR-compliant?
Yes. Donna is ISO 27001 certified and fully compliant with GDPR, CCPA, and SOC 2. All data is encrypted in transit and never used to train AI models.
Our CRM is customized. Can Donna handle this?
Yes. Donna works with both standard and custom CRM objects and fields. Whether your setup is simple or highly customized, Donna connects seamlessly and keeps all your data accurate and up to date.
How is Donna different from other AI sales tools?
Donna’s purpose is built for field sales. Unlike generic AI assistants, Donna connects with your CRM, captures meeting notes, and updates contacts and opportunities automatically, even on the go. As Donna is deeply integrated into the day-to-day of field sales teams, she delivers a proactive, voice to voice and hyper-personalized experience.
How long does it take to set up Donna?
Donna connects to your CRM and calendar quickly, with most teams fully onboarded in less than two weeks. Setup requires less than a month, and our team supports every step of the process.