Donna
Donna and Mediafly are introducing the next era of revenue enablement through partnership
Donna and Mediafly are introducing the next era of revenue enablement through partnership
Field sales is evolving fast. Buyers are more informed, sales cycles are more complex, and expectations around personalization and speed are higher than ever. Yet one thing hasn’t changed: too much of the selling motion still happens outside the systems meant to support it.
That’s where this partnership comes in.
Today, Mediafly and Donna are joining forces as partners to introduce a new era of revenue enablement—one where sales teams don’t adapt to systems, but systems adapt to them. Built on deep CRM integration—especially for SAP Sales Cloud V1 and V2 environments.
Together, we are making CRM screenless.
Two category leaders. One shared vision.
Mediafly is a leader in revenue enablement and the only SAP-endorsed, AI-powered revenue enablement platform that embeds content, insights, and seller readiness tools directly into existing GTM workflows. Donna is the only proactive AI assistant built for field sales teams—capturing every interaction, automating workflows, and eliminating admin through voice.
The impact is tangible: up to 75% less admin time, 10x stronger CRM adoption, 43% more deals, and 20% higher quota attainment.
Individually, both platforms transform how sales teams operate. Together, they create something entirely new: a seamless, end-to-end sales experience that connects preparation, execution, and follow-up—without ever breaking the flow of the conversation.
From preparation to follow-up without friction
Imagine this.
Before a meeting, Donna briefs you with everything you need to know: CRM history, key stakeholders, and even personal context. During the meeting, Mediafly equips you with the right content at the right moment—tailored, structured, and impactful.
Afterward, Donna takes over again. She captures the conversation, updates the CRM, creates opportunities, and drafts follow-ups automatically, including Mediafly content. Meanwhile, Mediafly tracks buyer engagement in the Digital Sales Room, signaling who is involved, what content resonates, and how the deal is progressing..
Meanwhile, Mediafly tracks buyer engagement in the Digital Sales Room, signaling who is involved, what content resonates, and how the deal is progressing.
The result? A continuous feedback loop between seller activity and buyer engagement, fully captured and fully connected. By removing friction from the seller’s day to day, it gives back valuable time to focus on what matters most: more time with customers, more selling time, and ultimately more revenue.
Deep CRM integration—built for SAP environments
Both Mediafly and Donna are deeply integrated with leading CRM systems, with a strong focus on SAP Sales Cloud V1 and V2 environments.
This means:
- No disruption to existing workflows
- Seamless data synchronization - also with custom objects
- Immediate value without heavy change management
Donna ensures that every interaction is captured in CRM through voice, while Mediafly enriches that data with engagement insights from the buyer side. Together, they turn CRM from a static system of record into a living system of execution.
As highlighted in Donna’s approach, the goal is simple: remove friction, increase adoption, and capture significantly more data without adding effort for sales teams.
Customer confirm “Donna delivers clear value, was easy to implement, integrates seamlessly with SAP, and was live in under 3 weeks.” says Justus Heinert, Chief Information Officer at RAPS.
Voice-first is not a feature. It’s the future.
“Revenue enablement is entering a new phase—one where systems must work in real time, alongside the seller,” says Tony Kavadas, Chief Sales Officer of Mediafly. “By partnering with Donna, we’re working to bring voice into the core of the sales experience, making it more natural, more connected, and more effective.”
Nicolas Christiaen, Co-CEO and Founder of Donna, adds:
“Field sales teams have been underserved for too long. Together with Mediafly, we’re finally making CRM work the way salespeople actually work—on the go, in conversations, and without screens.”
Want to learn more: Meet the team at OMR in the SaaS area section A4 F08.07 & 08.
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Donna
Donna launches a deep integration with SAP Sales & Service Cloud that lets field sales teams update CRM hands-free via voice and AI, eliminating admin work and improving performance. The result: up to 75% less admin, 10× higher CRM adoption, and +20% conversion rates, all while sales reps stay focused on customers instead of screens.
Donna
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TL;DR Bad CRM data quietly slows field sales, weakens deal execution, and destroys forecast accuracy, because critical details are missing, late, or trapped in reps’ heads. In field teams juggling heavy travel and back-to-back visits, manual desktop-style CRM workflows simply do not fit how reps actually work. Execution suffers through slow follow-up, weak meeting prep, poor handovers, and inconsistent opportunity management. Leaders lose pipeline visibility, coaching impact, and confidence in forecasts as data trails reality. Data quality breaks at predictable moments, like post-meeting, in transit, at handover, and at month-end. Improvement comes from real-time capture, standardized updates, focused fields, and mobile, voice-first workflows. Donna automates capture from calls and visits, updates Salesforce, SAP, or Microsoft Dynamics in real time, and cuts admin by up to 75 percent. The result is cleaner data, stronger coaching, higher win rates, and more predictable revenue for distributed field sales teams.
Donna
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FAQs
Got questions? Donna got answers. Here’s what field sales teams ask most.
What is Donna and how does she help field sales teams?
Donna is a proactive AI assistant for field sales reps delivering hyper-personalized briefings, capturing every detail, and killing the admin time. She helps sales reps save time by preparing meetings, taking notes, updating the CRM, and drafting follow-ups automatically. With Donna, sales teams spend less time on admin and more time selling. Faster execution, stronger CRM adoption, and more wins, without longer hours. Happier, sharper teams start today with Donna.
Does Donna take notes during meetings automatically?
Yes. Donna listens, online and in person, to your meetings or calls, captures key points, and structures them into clean notes. Everything is stored and ready for review, so you can stay focused on the customer instead of typing. If you are not comfortable having a notetaker in your meeting, you can always update Donna afterwards.
Can Donna really update my CRM for me?
Absolutely. Donna automatically updates or creates contacts, opportunities, prepares quotes in your CRM and drafts follow-up mails. All data stays accurate and up to date without manual entry.
What tools and CRMs does Donna integrate with?
Donna integrates with Salesforce, SAP, Microsoft Dynamics 365, Outlook, Google Calendar, and more. Even if your CRM includes custom objects and fields, Donna connects seamlessly to keep everything in sync. Find all integrations here.
How much time can sales reps save by using Donna?
Sales teams typically spend less time on admin by 75%. By automating meeting prep, note-taking, and CRM updates, Donna helps reps reclaim time to focus on customers and close more deals.
Is Donna secure and GDPR-compliant?
Yes. Donna is ISO 27001 certified and fully compliant with GDPR, CCPA, and SOC 2. All data is encrypted in transit and never used to train AI models.
Our CRM is customized. Can Donna handle this?
Yes. Donna works with both standard and custom CRM objects and fields. Whether your setup is simple or highly customized, Donna connects seamlessly and keeps all your data accurate and up to date.
How is Donna different from other AI sales tools?
Donna’s purpose is built for field sales. Unlike generic AI assistants, Donna connects with your CRM, captures meeting notes, and updates contacts and opportunities automatically, even on the go. As Donna is deeply integrated into the day-to-day of field sales teams, she delivers a proactive, voice to voice and hyper-personalized experience.
How long does it take to set up Donna?
Donna connects to your CRM and calendar quickly, with most teams fully onboarded in less than two weeks. Setup requires less than a month, and our team supports every step of the process.