Donna
Donna, AI Assistant for Sales Reps on the Go, Raises $1.6 Million
Support for sales professionals on the go
‘A major challenge for sales professionals on the go, who often make 5-10 prospecting or customer visits daily, is efficiently and accurately entering relevant information into a Customer Relationship Management (CRM) system. Processing a meeting takes an average of 20 minutes, time that could be better spent on selling,’ says Jonas Deprez, co-CEO and co-founder of Donna.
That’s why these seasoned entrepreneurs are launching ‘Donna’, an AI-powered sales assistant that helps sales professionals on the go before, during and after every sales interaction. Since these salespeople are frequently on the move, Donna calls them to accurately update their CRM system and initiate next steps.
The AI startup, founded late last year, already has 200 active users and has attracted interest from leading companies in the food industry, business services, real estate, construction sectors, and some growth capital funds.
A personal assistant, always by your side
It's often not possible to record a conversation at a prospect's location. So Donna calls the salesperson after the visit, collects the necessary information, and automatically updates the CRM. It also drafts a follow-up email to the client or prospect.
‘This reduces the administrative hassle after each sales interaction, giving salespeople more time to sell,’ says Nicolas Christiaen, co-CEO and co-founder of Donna. ‘With Donna, every salesperson gets their own personal assistant at a fraction of the cost.’
Additionally, Donna uses familiar communication channels like WhatsApp, iMessage and email, allowing users to stick with their preferred tools. The AI sales assistant also integrates seamlessly with popular CRM tools like Salesforce and HubSpot.
Serial entrepreneurs in charge
Donna is led by Nicolas Christiaen and Jonas Deprez, two experienced entrepreneurs from the Ghent startup ecosystem. Nicolas founded the fintech company Cashforce, which he sold to German payment platform TIS in 2022. Jonas launched the retail data company Daltix, which was acquired by Colruyt Group in 2023.
Donna was co-founded by Nicolas Christiaen (co-CEO), Jonas Deprez (co-CEO), Xander Berkein (CTO), Lander T'Kindt (CPO) and startup studio StarApps. Xander previously served as Team Lead within Belgian-based unicorn Deliverect, and Lander worked at StarApps, which has produced successful startups like Realo and Bizzy.
International investors
The AI startup is raising $1.6 million from a select group of funds and experienced entrepreneurs based in the US and Europe, led by Pitchdrive.
- Funds: Pitchdrive (EU), Everywhere ventures (US), Fortino (EU), Syndicate One (EU), WeLoveFounders (EU)
- Angels: Jorn Vanysacker (Henchman, Intuo), Gilles Mattelin (Henchman, Intuo), Felix Van de Maele (Collibra), Willem Delbare (Aikido, Officient, Teamleader), Matthias Geeroms (Lighthouse), Anthony De Clerck (Dovesco), Gino Engels (Lighthouse), Mattias Putman (Piesync), Jan Van Hoecke (Ravn Systems), Frederik Lebeer (Shine BV, Bain & Company), Marc Coppens (McCapital, Yuki), Bram Couvreur (Cooley), Hans Kluwer (McCapital), Christophe Morbee (Besox), Ewout Meyns (Piesync), Jeroen De Wit (Teamleader), Rodrigue Delépine (Comiti PR)
Related articles
Donna, the proactive AI assistant for field sales reps, has partnered with US-based Plaud, maker of AI-powered wearable devices, to revolutionize how sales teams capture and use customer interactions. Announced at Dreamforce in San Francisco, the integration allows Donna to automatically record, summarize, and update CRM data directly from Plaud’s smart devices—cutting admin time by up to 75% and boosting close rates by 20%. Together, the two companies bring hands-free productivity to sales professionals everywhere, turning every conversation—from the car to the boardroom—into actionable insights.
Donna
At Donna, we are transforming how sales professionals work by automating CRM data entry and allowing them to focus on selling. Our innovative AI assistant recently secured significant funding, underscoring our potential to revolutionize the sales industry. Donna was featured in 30+ press articles around the globe, showing that sales people are eager to work with Donna soon.
Donna
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FAQs
Got questions? Donna got answers. Here’s what field sales teams ask most.
What is Donna and how does she help field sales teams?
Donna is a proactive AI assistant for field sales reps delivering hyper-personalized briefings, capturing every detail, and killing the admin time. She helps sales reps save time by preparing meetings, taking notes, updating the CRM, and drafting follow-ups automatically. With Donna, sales teams spend less time on admin and more time selling. Faster execution, stronger CRM adoption, and more wins, without longer hours. Happier, sharper teams start today with Donna.
Does Donna take notes during meetings automatically?
Yes. Donna listens, online and in person, to your meetings or calls, captures key points, and structures them into clean notes. Everything is stored and ready for review, so you can stay focused on the customer instead of typing. If you are not comfortable having a notetaker in your meeting, you can always update Donna afterwards.
Can Donna really update my CRM for me?
Absolutely. Donna automatically updates or creates contacts, opportunities, prepares quotes in your CRM and drafts follow-up mails. All data stays accurate and up to date without manual entry.
What tools and CRMs does Donna integrate with?
Donna integrates with Salesforce, SAP, Microsoft Dynamics 365, Outlook, Google Calendar, and more. Even if your CRM includes custom objects and fields, Donna connects seamlessly to keep everything in sync. Find all integrations here.
How much time can sales reps save by using Donna?
Sales teams typically spend less time on admin by 75%. By automating meeting prep, note-taking, and CRM updates, Donna helps reps reclaim time to focus on customers and close more deals.
Is Donna secure and GDPR-compliant?
Yes. Donna is ISO 27001 certified and fully compliant with GDPR, CCPA, and SOC 2. All data is encrypted in transit and never used to train AI models.
Our CRM is customized. Can Donna handle this?
Yes. Donna works with both standard and custom CRM objects and fields. Whether your setup is simple or highly customized, Donna connects seamlessly and keeps all your data accurate and up to date.
How is Donna different from other AI sales tools?
Donna’s purpose is built for field sales. Unlike generic AI assistants, Donna connects with your CRM, captures meeting notes, and updates contacts and opportunities automatically, even on the go. As Donna is deeply integrated into the day-to-day of field sales teams, she delivers a proactive, voice to voice and hyper-personalized experience.
How long does it take to set up Donna?
Donna connects to your CRM and calendar quickly, with most teams fully onboarded in less than two weeks. Setup requires less than a month, and our team supports every step of the process.