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Blog
New York, NY — January 26, 2026 — Donna, the only proactive AI assistant purpose-built for field sales teams, today announced a strategic partnership with Encore Business Solutions, one of North America’s established Microsoft Solutions Partners for Business Applications. The collaboration marks an important step in Donna’s North American expansion strategy, aligning the company with a trusted Microsoft ecosystem leader recognized for over 35 years of expertise, 800+ clients, and more than 2,300 successful implementations across CRM, ERP, Power Platform, and AI solutions.
Donna
Learning Salesforce in 3 days is realistic for field sales reps if they focus on the essentials instead of trying to master the entire platform. By concentrating on the four core elements, accounts, contacts, opportunities, and activities, and following a simple daily workflow, reps can become productive quickly. Mobile usage, timely note capture, and consistent opportunity updates are what matter most, not memorizing features. With support from a proactive AI assistant like Donna, which captures notes automatically, updates opportunities, and prepares reps for meetings, Salesforce becomes an intuitive selling tool instead of an admin burden.
Sales
Donna, the AI-based assistant that enables sales professionals on the go to focus on selling, has raised $1.6 million from US and European investors. This pre-seed funding will help the Belgian serial entrepreneurs behind Donna to attract new talent and further accelerate its ambitious rollout in the EU and US.
Donna
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FAQs
Got questions? Donna got answers. Here’s what field sales teams ask most.
What is Donna and how does she help field sales teams?
Donna is a proactive AI assistant for field sales reps delivering hyper-personalized briefings, capturing every detail, and killing the admin time. She helps sales reps save time by preparing meetings, taking notes, updating the CRM, and drafting follow-ups automatically. With Donna, sales teams spend less time on admin and more time selling. Faster execution, stronger CRM adoption, and more wins, without longer hours. Happier, sharper teams start today with Donna.
Does Donna take notes during meetings automatically?
Yes. Donna listens, online and in person, to your meetings or calls, captures key points, and structures them into clean notes. Everything is stored and ready for review, so you can stay focused on the customer instead of typing. If you are not comfortable having a notetaker in your meeting, you can always update Donna afterwards.
Can Donna really update my CRM for me?
Absolutely. Donna automatically updates or creates contacts, opportunities, prepares quotes in your CRM and drafts follow-up mails. All data stays accurate and up to date without manual entry.
What tools and CRMs does Donna integrate with?
Donna integrates with Salesforce, SAP, Microsoft Dynamics 365, Outlook, Google Calendar, and more. Even if your CRM includes custom objects and fields, Donna connects seamlessly to keep everything in sync. Find all integrations here.
How much time can sales reps save by using Donna?
Sales teams typically spend less time on admin by 75%. By automating meeting prep, note-taking, and CRM updates, Donna helps reps reclaim time to focus on customers and close more deals.
Is Donna secure and GDPR-compliant?
Yes. Donna is ISO 27001 certified and fully compliant with GDPR, CCPA, and SOC 2. All data is encrypted in transit and never used to train AI models.
Our CRM is customized. Can Donna handle this?
Yes. Donna works with both standard and custom CRM objects and fields. Whether your setup is simple or highly customized, Donna connects seamlessly and keeps all your data accurate and up to date.
How is Donna different from other AI sales tools?
Donna’s purpose is built for field sales. Unlike generic AI assistants, Donna connects with your CRM, captures meeting notes, and updates contacts and opportunities automatically, even on the go. As Donna is deeply integrated into the day-to-day of field sales teams, she delivers a proactive, voice to voice and hyper-personalized experience.
How long does it take to set up Donna?
Donna connects to your CRM and calendar quickly, with most teams fully onboarded in less than two weeks. Setup requires less than a month, and our team supports every step of the process.
